Guest Posting — published where it fits your topic
Editorial articles on relevant real sites, written around your topic and keywords, with natural links back to your site.
What guest posting is
Guest posting means writing a useful article for another website in your niche, and including a natural link back to your own site within that article. The article is published on a real site with its own readers, so the link sits in genuine editorial content rather than in a directory, a comment or a sidebar.
Because the placement is relevant to your topic, it can support rankings, bring referral visitors who are already interested in your subject, and help build your site’s authority over time.
What is included
Relevant, editorial placements
Articles placed on sites that fit your topic and audience, so the link makes sense to readers and to search engines, rather than appearing on an unrelated site.
Content written around your topic and keywords
Each article is written around your topic and target keywords, so it reads as a genuine piece of content for the publishing site, not as a short post built only around a link.
Links that support rankings, not just volume
The aim is links that support your important pages over time. Relevance, placement and the quality of the article matter more than simply collecting a large number of links.
How placements work
Step 1: Agree your topic and target pages
We start with your website, your target pages and the topics you want to be known for, then look for sites where an article on that topic would genuinely fit.
Step 2: Write the article
The article is written for the publishing site’s readers, with your link placed naturally in the content, where it adds value to the article.
Step 3: Publish and confirm
Once the article is published, you can see the live placement and check that the article, the site and the link match what was agreed.
Benefits of guest posting
- Relevant referral traffic from readers who are already interested in your topic.
- Links inside real editorial articles, which are more useful than links from unrelated or low-quality pages.
- Greater visibility for your brand on sites your audience already reads.
- Support for your key pages, because each link points to a page chosen for a reason.
Frequently asked questions
Will I see where my article is published?
Yes. Once published, you can check the live article and confirm the site, the content and the link.
Does guest posting work on its own?
Guest posting works best when the linked page is useful and well optimised. It can be used on its own, or as part of Monthly SEO alongside on-page work and other link building.
What topics can guest posting cover?
Articles are written around your topic and keywords. Tell us your site, your target pages and your subject area, and we will look for placements that fit.
Get your free action plan
Tell us about your website and the topics you want to rank for, and we will reply with clear next steps. You can also see our full Services overview and our Process.
What is included
Relevant, editorial placements
Articles placed on sites that fit your topic and audience, so the link makes sense to readers and to search engines.
Content written around your topic and keywords
Each article is written around your topic and target keywords, so it reads as a genuine piece of content for the publishing site.
Links that support rankings, not just volume
The aim is links that support your important pages over time. Relevance, placement and the quality of the publishing site matter more than a large count of links.
Process
1. Free Action Plan
Contact us with your website address, target pages and topics, and receive a free action plan for your site.
2. Service Selection
Agree guest posting, on its own or as part of Monthly SEO, and the topics and pages to support.
3. Monthly Work
Articles are written, placed on relevant sites and checked once published, as part of your agreed monthly work.
4. Reporting
You receive a clear report showing the live placements, and the plan is adjusted for the month ahead.
Related SAMPLE case studies
All of the examples below are SAMPLE / illustrative only. They show the kinds of projects we work on. They are not verified results for real brands.
SAMPLE: Tech Startup — Guest Posting
Client type: a technology startup (generic SAMPLE). Starting problem: a new site with little authority and few referring domains. Work completed: editorial guest posts on relevant websites. Sample outcome: an illustration of steadier authority for a new site over 3 months.
SAMPLE: Finance Blog — Guest Posting
Client type: a finance blog (generic SAMPLE). Starting problem: finance content faced strong competition and needed credible placements. Work completed: relevant guest placements supporting the blog. Sample outcome: an illustration of more credible support for finance content over 4 months.
SAMPLE: Health & Wellness Brand — Guest Posting
Client type: a health and wellness brand (generic SAMPLE). Starting problem: the brand needed trustworthy placements in a sensitive niche. Work completed: editorial placements on health and wellness websites. Sample outcome: an illustration of trustworthy support for the brand over 4 months.
Frequently asked questions
Do I need to write the articles myself?
No. The articles are written for you around your topic and keywords, and placed on sites that fit your niche.
Can guest posting be combined with Monthly SEO?
Yes. Guest posting can be used on its own, or as part of a monthly plan alongside on-page work and other link building.
Start with a free action plan
Contact us about guest posting, or compare scopes on the Packages page.